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Haverecipes.com

Delicious food is something we can always share with one another.

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List size

51064

Monthly revenue

$870

Asking price

$27000

Niche

Food

Founded

2/1/2021

Newsletter

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Description

Keeping a busy, hungry family fed can feel like a full-time job. Our mission is to share delicious recipes with you and your family that make mealtimes better.

Open rate

21%

Click rate

0.3%

Churn rate

0.01%

Niche

Food

Frequency

Daily

Number of issues written

1000

Time to write per issue

0h

Words per newsletter

100

New subscribers per month

Unknown

Geographics

Traffic channels

Facebook, Instagram, TikTok, Twitter

Type of traffic

Ads

Subscribers

Demographics

97% US. Mostly older users between 35 and older with 30% over 65. 60% female.

Average revenue/mo in the last 6 months

$870

Average expenses/mo in the last 6 months

$200

Average profit/mo in the last 6 months

$670

About the monetization of the newsletter

Adsense, OpenWeb, Ezoic

Paying subscribers

0

Strengths

  • Great monetiozation model

  • High engagement

  • Daily content with chance for sponsorships

Opportunities

I stopped buying ads for new subscribers after moving to Zoho. Once the buyer moves to a better ESP like Beehiiv I would suggest resuming Facebook ad buys. Subscribers in this niche are inexpensive.

Tech stack

Other

Reason for selling

Concentarting on my Affiliate business. This was a side project.

Action required to keep newsletter working?

Getting new recipes on the site. Running the daily recipe newsletters. It takes about 10-15 minutes each and there are 3 per day. Getting leads coming back into the list.

Included in the sale

Website, and newsletter content

Support post sale

I can offer support for full migration of the site to your servers. Full Migration of the list to your ESP. HElp with any issues that arise during migration.