Demographics

70%+ US audience. Readers are between the ages of 20-50 and have an interest in AI and tech. Professionals and university students; software engineers, ML engineers, etc.

Average revenue/mo in the last 6 months

$350

Average expenses/mo in the last 6 months

$109

Average profit/mo in the last 6 months

$241

About the monetization of the newsletter

Through advertisers, paid subscriptions and boosts. Some additional income comes from instagram.

Paying subscribers

28

Weaknesses

• Mid-low click rate

• Payed subscriber upgrade rate (in the tech/cs space, education is believed that it should be free)

Strengths

• Unique

• Tech-based, Focus on AI

• Loyal Subscribers with a Low unsubscribe Rate

• High open rates even with a decently long word count (1500+)

Opportunities

All of the subscribers were acquired organically. No paid ads, nothing. Starting a paid ads campaign could possibly bring in lots and lots of growth, implement referrals, more influencer marketing—the sky is the limit really.

Last 3 issues

• https://www.aibutsimple.com/p/neural-scaling-laws-simply-explained-16c1

• https://www.aibutsimple.com/p/time-series-analysis-simply-explained

• https://www.aibutsimple.com/p/introduction-to-computer-vision-cv

Tech stack

Beehiiv

Reason for selling

Want to work on something else.

Action required to keep newsletter working?

Write 2 versions of an issue every week (one with a little more additional content for paid subscribers), max 5 hours total. Posting on social media.

Included in the sale

Support post sale