Demographics

Primarily 55+, female

Average revenue/mo in the last 6 months

$1877

Average expenses/mo in the last 6 months

$244

Average profit/mo in the last 6 months

$1633

About the monetization of the newsletter

Revenue is driven by CPC/CPM placements through platforms like Beehiiv, Wellput, Media Intercept, and Panicle. There is also supplemental income from affiliate links and inbound interest from local businesses.

Paying subscribers

0

Weaknesses

• No sales team so very little time spent finding local sponsors

Strengths

• Well-organized content operation with consistently high-quality information and a highly trusted brand in the Connecticut market.

• Social media accounts with over 50,000 followers

• Website with ranking content and over 25,000 sessions/month

• Solid open rates and engagement

• Good CPA for new subs

Opportunities

Significant upside in launching outbound sales to local businesses and introducing a paid subscription tier with exclusive weekend editions, local discounts, or member perks. Subscriber acquisition costs on Meta ads are already strong but could go lower with focus. I’m happy to share detailed strategies that have worked in other markets. A focused operator could easily scale this into a 6-figure business.

Last 3 issues

• https://connecticutlifestyles.beehiiv.com/p/wed-0507

• https://connecticutlifestyles.beehiiv.com/p/tues-0506

• https://connecticutlifestyles.beehiiv.com/p/mon-0505

Tech stack

Beehiiv

Reason for selling

Focused heavily on another market/part of the country and I know someone focused can easily make this a 6 figure+ business. Bought this as a content site when I was traveling there but never did much with it until launching the newsletters.

Action required to keep newsletter working?

Managing the writers, we have an AI tool to assist in event collection.

Included in the sale

Support post sale