Projectleaders
A free weekly newsletter sharing stories & frameworks from the trenches to help you lead successful projects with confidence.
List size
11121
Monthly revenue
$1750
Asking price
$40000
Description
Niche newsletter for project management professionals. Weekly insights, stories, and ideas to make them a better PM and advance their career.
Open rate
44.4%
Click rate
2.8%
Churn rate
1%
Niche
Business
Frequency
Weekly
Number of issues written
90
Time to write per issue
3h
Words per newsletter
700
New subscribers per month
755
Geographics
Traffic channels
Type of traffic
Organic
Subscribers
Demographics
Professionals who manage projects in their daily work. Some are career PMs, while most are your typical team leader or coordinator where PM is part of their job.
Average revenue/mo in the last 6 months
$1750
Average expenses/mo in the last 6 months
$150
Average profit/mo in the last 6 months
$1600
About the monetization of the newsletter
I've done a few sponsor & affiliate deals. Most revenue comes from course sales.
Paying subscribers
0
Weaknesses
Domain knowledge intensive content
Growth from personal brand - will need to change acquisiton model
Strengths
Niche audience
Highly engaged
Valuable market for both B2B deals and B2C products
Opportunities
I've never tried ads, and this should be not too hard to crack. All previous growth was organic, so that's a proven model too.
Last 3 issues
Tech stack
Beehiiv
Reason for selling
Shift in focus - too much consulting work to keep it up
Action required to keep newsletter working?
Writing weekly, monetizing it. Can be as hands-on or on autopilot as you want.
Included in the sale
Domain, brand, email list. Beehiiv is prepaid on a custom contract to EOY, could be included.
Support post sale
3 hour call to go over everything + 1 month of support
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