The Racing Recap
Become a better Formula 1 fan
List size
17870
Monthly revenue
$-99
Asking price
$35000
Description
The Racing Recap is a weekly email summing up the news surrounding Formula 1 racing.
Open rate
60%
Click rate
11%
Churn rate
1%
Niche
Sports
Frequency
Weekly
Number of issues written
55
Time to write per issue
4h
Words per newsletter
1000
New subscribers per month
4000
Traffic Provenance
Traffic channels
Facebook ads, Twitter
Type of traffic
Ads
Traffic
Demographics
US/UK/CA middle aged men and women
Average revenue/mo in the last 6 months
$0
Average expenses/mo in the last 6 months
$99
Average profit/mo in the last 6 months
$-99
Weaknesses
Send cadence
Readers aren't expecting to buy something from a news newsletter
Strengths
Based on a fast growing sport in US
Demographic is middle aged
A lot of the readers attend expensive races
Opportunities
Growth has been done mainly through Meta Ads. I've gotten them down to a low CPA after months of testing. Twitter has an opportunity to get subs as well as that continues to grow.
Last 3 issues
Tech stack
Beehiiv
Reason for selling
Just getting burnt out from it and want to focus on other projects
Action required to keep newsletter working?
Curating recent news surrounding Formula 1 and making sure it's quality
Included in the sale
Domain, newsletter subs/posts/beehiiv, Twitter @formula1_daily and Instagram @the_racing_recap
Support post sale
I will help as much as possible for the first month
