Demographics

24-35

Average revenue/mo in the last 6 months

$100

Average expenses/mo in the last 6 months

$100

Average profit/mo in the last 6 months

$0

Weaknesses

• The market is crowded, with many newsletters offering similar content on productivity and personal development.

• Monetization has been secondary, with minimal exploration of sponsorship and product sales opportunities.

Strengths

• High engagement and loyalty among subscribers, indicative of quality content and a dedicated readership, always over 55% opens throughout 1+ year of ownership.

• Personal development and productivity continue to be evergreen topics with broad appeal.

• Untapped potential for direct monetization through product launches, deep affiliate partnerships, and tailored digital offerings.

• Utilizes a proprietary content curation system, ensuring efficient content creation with high engagement.

Opportunities

For monetization we believe that it’s plausible through sponsorships and affiliates to generate upwards to $10,000 per month based on what we’ve seen in the industry.

Last 3 issues

• https://thesmarterbrain.ck.page/posts/the-connection-between-intelligence-and-worry

• https://thesmarterbrain.ck.page/posts/how-good-is-the-enemy-of-great

• https://thesmarterbrain.ck.page/posts/are-people-unrealistically-optimistic

Tech stack

ConvertKit

Reason for selling

Other projects

Action required to keep newsletter working?

Writing, sending, growing

Included in the sale

Support post sale