A Little Spark of Joy
Equip you with practical guidance
List size
51254
Monthly revenue
$20000
Asking price
$750000
Description
We believe that spirituality should be accessible, fun and insightful. Regardless of where you are on your journey. Newsletter and website with all assets included
Open rate
61%
Click rate
2%
Churn rate
1%
Niche
Self-Improvement
Frequency
Weekly
Number of issues written
200
Time to write per issue
1h
Words per newsletter
700
New subscribers per month
1000
Traffic Provenance
Traffic channels
0
Type of traffic
Organic
Traffic
Demographics
35-50
Average revenue/mo in the last 6 months
$25000
Average expenses/mo in the last 6 months
$5000
Average profit/mo in the last 6 months
$20000
About the monetization of the newsletter
The site is generating around 25-30k/mo from mediavine.
Paying subscribers
0
Weaknesses
It depends on google, so any google algorithm update could affect the site.
The site was hit with 2 updates last year, one was the helpful content update and we started recovering from it, and then we had a negative SEO attack which made the site traffic decrease from november. A disavow link was created on february 5th and the site traffic started stabilizing again without creating or updating any content.
Strengths
Getting a blog established in the tarot, angel numbers and spirituality niche ranking for very important keywords
The blog content was updated after the helpful content update which helped us recover after that update, which isn’t normal
We started adding low-ticket offers and they generated an extra 5-10k/mo without much promotion, which is going to help
Opportunities
Focusing on updating old posts and creating new posts to ensure full topical map coverage which will help boost your rankings on other posts. Monetizing with low-ticket offer and introducing mid-ticket offer to increase average order value.
Tech stack
Other
Reason for selling
Quite simply, our focus has changed and we are selling
Action required to keep newsletter working?
You’ll need an operator to manage team members and make sure to drive the growth of the business. 1-3 writers based on your budget to write content. SEO strategist to review strategy.
Included in the sale
All web pages and active contacts Transfer of the ActiveCampaign (ESP) Account Along With All Contacts Ad Copy, Creative, and Targeting That Was Generating ~$0.1 CPL New Subscribers Transfer Of All Software
Support post sale
30 Days of Support and 30 Days of Emails
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