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A Little Spark of Joy

Equip you with practical guidance

0 offers

List size

51254

Monthly revenue

$20000

Asking price

$750000

Niche

Self-Improvement

Founded

1/1/2020

Newsletter

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Description

We believe that spirituality should be accessible, fun and insightful. Regardless of where you are on your journey. Newsletter and website with all assets included

Open rate

61%

Click rate

2%

Churn rate

1%

Niche

Self-Improvement

Frequency

Weekly

Number of issues written

200

Time to write per issue

1h

Words per newsletter

700

New subscribers per month

1000

Traffic Provenance

Traffic channels

0

Type of traffic

Organic

Traffic

Demographics

35-50

Average revenue/mo in the last 6 months

$25000

Average expenses/mo in the last 6 months

$5000

Average profit/mo in the last 6 months

$20000

About the monetization of the newsletter

The site is generating around 25-30k/mo from mediavine.

Paying subscribers

0

Weaknesses

  • It depends on google, so any google algorithm update could affect the site.

  • The site was hit with 2 updates last year, one was the helpful content update and we started recovering from it, and then we had a negative SEO attack which made the site traffic decrease from november. A disavow link was created on february 5th and the site traffic started stabilizing again without creating or updating any content.

Strengths

  • Getting a blog established in the tarot, angel numbers and spirituality niche ranking for very important keywords

  • The blog content was updated after the helpful content update which helped us recover after that update, which isn’t normal

  • We started adding low-ticket offers and they generated an extra 5-10k/mo without much promotion, which is going to help

Opportunities

Focusing on updating old posts and creating new posts to ensure full topical map coverage which will help boost your rankings on other posts. Monetizing with low-ticket offer and introducing mid-ticket offer to increase average order value.

Tech stack

Other

Reason for selling

Quite simply, our focus has changed and we are selling

Action required to keep newsletter working?

You’ll need an operator to manage team members and make sure to drive the growth of the business. 1-3 writers based on your budget to write content. SEO strategist to review strategy.

Included in the sale

All web pages and active contacts Transfer of the ActiveCampaign (ESP) Account Along With All Contacts Ad Copy, Creative, and Targeting That Was Generating ~$0.1 CPL New Subscribers Transfer Of All Software

Support post sale

30 Days of Support and 30 Days of Emails