Pet Summits
You Deserve The #BestPetEver
List size
88000
Monthly revenue
$9879
Asking price
$220000
Description
This business offers online education in holistic pet care and dog training through virtual summits, workshops, a weekly podcast, and a lead-generating newsletter. Featuring 180+ experts, 300+ interviews, and over a dozen courses.
Open rate
40%
Click rate
0.8%
Churn rate
1%
Niche
Health
Frequency
2-3 times a week
Number of issues written
709
Time to write per issue
1h
Words per newsletter
1000
New subscribers per month
3000
Traffic Provenance
Traffic channels
Facebook, Affiliates, Newsletters
Type of traffic
Ads
Traffic
Demographics
Female, 40+, pet owners
Average revenue/mo in the last 6 months
$41379
Average expenses/mo in the last 6 months
$31500
Average profit/mo in the last 6 months
$9879
About the monetization of the newsletter
We own 18 summits, we do live workshops with pet experts, we have 14 online courses. We get sponsorships for our summits. We just started a monthly membership
Paying subscribers
94
Opportunities
We spent the second half of 2023 launching a podcast, and testing doing less summits. It did not work out as expected, which is why we lost our momentum with the revenue. The best opportunity is continuing to do more summits, more topics, and other animals. The other options we'd recommend are: Introduce a brand expert for marketing and high-ticket program creation, add a sales team for these programs, launch high-quality pet supplements and products, bundle product launches, and increase sponsorship revenue through long-term contracts
Last 3 issues
Tech stack
ConvertKit
Reason for selling
Other business ideas have captured our attention.
Action required to keep newsletter working?
A few hours of strategy and planning each week for future promotions. Managing the 2 VA's who can run most of the business. Doing the high level marketing activities, like copywriting and offers.
Included in the sale
Domain names, podcast with 3 hosts, Facebook group with 23K+, Facebook page 11K, YouTube 8K, Instagram 4K, TikTok 200 followers, and another domain as a potential rebrand.
Support post sale
Help integrate with new owner for 1 or 2 months. Available for consulting after. One of the founders runs a lead generation marketing agency and is willing to work with the new owner. They can handle a big part of the marketing at a low monthly cost.
