Ad Catalyst
Ad Catalyst helps you sharpen your ad game with real-world examples and smart insights. Each issue gives you practical takeaways to create ads that convert.
List size
13000
Monthly revenue
$5
Asking price
$11000
Description
Newsletter for people who make ads, whether they’re in-house, agency, freelance, or DIY entrepreneurs.
Open rate
40%
Click rate
0.5%
Churn rate
3%
Niche
Marketing
Frequency
Weekly
Number of issues written
100
Time to write per issue
2h
Words per newsletter
500
New subscribers per month
20
Geographics
Traffic channels
None
Type of traffic
Organic
Subscribers
Demographics
US based - people who make ads, whether they’re in-house, agency, freelance, or DIY entrepreneurs.
Average revenue/mo in the last 6 months
$5
Average expenses/mo in the last 6 months
$500
Average profit/mo in the last 6 months
$-495
About the monetization of the newsletter
Paid subscription on Substack
Paying subscribers
1
Opportunities
Plenty of untapped potential via sponsorships, affiliates, paid products, organic channels, and higher send frequency—plus lead gen opportunities for related services.
Last 3 issues
Tech stack
Substack
Reason for selling
The current owner had a medical emergency earlier this year and can no longer actively operate the business. They intend to use the sale proceeds to cover medical bills. The sale is priced at roughly half of the original purchase price for a quick exit.
Action required to keep newsletter working?
Send weekly issues, manage writer, maintain Substack, and execute growth and monetization efforts like sponsorships, affiliates, and paid products.
Included in the sale
13,000+ subscriber list on Substack, full content archive (Beehiiv + Substack), brand assets (name, logo), premium domain (purchased for $5,000), and option to retain current writer.
Support post sale
Newsletter operations manager will walk the buyer through the business and teach them everything about running the newsletter.