Demographics

C-levels, Engineering Managers, DevOps/Platform Engineers

Average revenue/mo in the last 6 months

$1156

Average expenses/mo in the last 6 months

$13

Average profit/mo in the last 6 months

$1143

About the monetization of the newsletter

Sponsorships, Ads

Paying subscribers

0

Weaknesses

• Not staying consistent on the delivery of the newsletter due to lack of time

Strengths

• This is a niche, weekly newsletter delivering tips, tools, and insights for DevOps engineers and cloud practitioners. It covers AWS, Kubernetes, CI/CD, Terraform, and FinOps strategies, offering practical advice, breaking news, and humor to make learning DevOps enjoyable.

• It’s ideal for tech professionals looking to improve workflows and businesses targeting DevOps audiences.

Opportunities

With 11,000+ highly engaged subscribers (3,500 on Substack and 8,000+ on LinkedIn) and a 45% open rate, the newsletter has already generated over $30,000 in sponsorship revenue without any ad spend—purely through inbound interest from tech companies.

Last 3 issues

• https://www.devopsbulletin.com/p/digest-160-heroku-to-aws-gpu-twists

• https://www.devopsbulletin.com/p/digest-159-sqlite-vs-postgresql-kubernetes

• https://www.devopsbulletin.com/p/digest-158-kubernetes-security-postgresql

Tech stack

Substack

Reason for selling

I stopped actively working on it and promoting it due to focusing on launching a new business, leaving significant untapped growth potential in both subscriber base and revenue.

Action required to keep newsletter working?

- Leverage LinkedIn and Twitter for further subscriber growth and lead generation. - Actively pursue more sponsors instead of relying solely on inbound inquiries. - Engage the audience through webinars and workshops to boost visibility and authority.

Included in the sale

Support post sale