Demographics

98% U.S.-based audience, evenly split by gender. Most subscribers are parents aged 35–74, with 35–44 as the largest group. A highly engaged, family-focused list seeking clear, practical financial insights for the household.

Average revenue/mo in the last 6 months

$1300

Average expenses/mo in the last 6 months

$100

Average profit/mo in the last 6 months

$1200

About the monetization of the newsletter

Proven to earn $3K–$4K/month with outbound ad sales using direct sponsor outreach. Currently earning ~$1K/month passively through Beehiiv’s Ad Network. Strong advertiser demand with 20+ inbound offers per month, even without outbound effort.

Paying subscribers

0

Strengths

• Extremely targeted audience: 98% U.S.-based, primarily parents aged 35–74—an ideal demographic for financial, insurance, and education-related brands.

• High engagement: 58% average open rate, with a strong history of 1% CTR using the proven content format now being reinstated.

• Advertiser overlap: Naturally aligns with high-paying categories like personal finance, insurance, investing, retirement, parenting, education, and health & wellness.

• Proven monetization: Outbound ad sales previously generated $3K–$4K/month with minimal effort; Beehiiv ads continue generating ~$1K/month passively.

• Low churn + loyal readership: Audience responds well to practical, family-first content and has shown high retention over time.

• Operational simplicity: Less than 2 hours/month to run in current setup with a copywriter and optional VA in place.

• Clean tech stack: Fully run on Beehiiv, no legacy systems or complex tools to manage.

• Untapped potential: Paid community, affiliate partnerships, digital/physical products, or finance education courses for families have never been launched—but have strong demand indicators from past subscriber feedback.

Opportunities

Huge potential by restarting outbound ad sales, increasing send frequency, and tapping into untouched revenue streams like paid memberships, parenting/finance courses, affiliate partnerships, or children’s financial products.

Last 3 issues

• https://blogging.gofuturefunders.com/p/credit-hits-1-trillion

• https://blogging.gofuturefunders.com/p/dont-fall-scams

• https://blogging.gofuturefunders.com/p/guaranteed-income-new-trend-alert

Tech stack

Beehiiv

Reason for selling

I’m shifting focus to other ventures and want the newsletter in the hands of someone excited to grow it further. The foundation is strong—it just needs fresh energy to scale and someone willing to put the time in to unlock its full potential.

Action required to keep newsletter working?

Minimal: Manage one writer (content is plug-and-play), approve Beehiiv sponsors, and optionally direct a VA for light admin tasks.

Included in the sale

Support post sale