Demographics

US-based, English-speaking women (25–45, with a strong 45–60 secondary), college-educated and mid- to upper-middle income, seeking practical wellness, women’s health, fitness, and simple nutrition, mostly on mobile.

Average revenue/mo in the last 6 months

$3000

Average expenses/mo in the last 6 months

$1000

Average profit/mo in the last 6 months

$2000

About the monetization of the newsletter

We use Beehiiv's network to monetize the newsletter, but have not monetized it consistently.

Paying subscribers

0

Weaknesses

• Underdeveloped monetization

• Social channels not built out

• Minimal partnerships/cross-promos

• No formal media kit/ad pipeline

Strengths

• Clear niche

• Brandable domain

• Clean design with trustworthy tone

• Evergreen articles built for SEO and shareability

• Engaged, purchase-ready audience

• Low-cost, repeatable content engine (VA+AI+light editorial)

Opportunities

With focused ops, Thriving Guide can scale: build sponsor/affiliate pipeline, increase cadence with SEO clusters, add lead magnets + referrals, repurpose to IG/TikTok/Pinterest, and test a paid tier or downloadable programs.

Last 3 issues

• https://thrivingguide.com/p/muscles-you-work-when-walking

• https://thrivingguide.com/p/egg-whites-vs-whole-eggs

• https://thrivingguide.com/p/pan-fried-meatloaf-peppers

Tech stack

Beehiiv

Reason for selling

I’m overwhelmed with other projects and don’t have the bandwidth to scale it, looking to hand it to someone who can fully monetize and grow it.

Action required to keep newsletter working?

Keep a light editorial calendar: VA + AI draft posts, schedule to site/email, repurpose into 2-3 social snippets, place sponsors/affiliate links, review analytics and list hygiene weekly, VA can continue.

Included in the sale

Support post sale