Strictly Internal
New internal communications jobs and insights – delivered free to your inbox, every week.
List size
5200
Monthly revenue
$1450
Asking price
$30000
Description
Weekly B2B newsletter: 5,200+ subscribers (60% Fortune 100 verified), 70% open rate, $1,250/mo revenue, semi-automated tech stack. Proven sponsors, minimal paid acquisition, untapped growth in HR/productivity/AI verticals.
Open rate
71%
Click rate
20%
Churn rate
0.36%
Niche
Business
Frequency
Weekly
Number of issues written
93
Time to write per issue
2h
Words per newsletter
1500
New subscribers per month
350
Geographics
Traffic channels
LinkedIn, Google and AI organic
Type of traffic
Organic
Subscribers
Demographics
75%+ manager level or above. Majority corporate communications professionals at Fortune 100 companies (60% verified). 76% US, 14% UK, 4% Canada. 30% have direct/strong purchasing influence. High income, educated professionals.
Average revenue/mo in the last 6 months
$1450
Average expenses/mo in the last 6 months
$550
Average profit/mo in the last 6 months
$900
About the monetization of the newsletter
Sponsorship model: newsletter ads ($292-$1,079) and content partnerships ($550-$950). $1,250/mo average revenue, $125 CPM pricing. Repeat Fortune 500 sponsors. Free to subscribers.
Paying subscribers
0
Weaknesses
No paid subscription tier or products/courses - untapped revenue streams
Minimal investment in paid subscriber acquisition
Sponsor pipeline limited to internal comms tools - adjacent verticals unexplored
Not leveraging early success with original content and sponsored articles
Strengths
70% open rate sustained 12+ months - top 5% of all Beeiiiv newsletters for clicks, top 10% for opens
60% Fortune 100 subscribers verified via People Data Labs analysis
0.36% churn rate - exceptionally loyal, sticky audience
Semi-automated tech stack reduces operational burden
Repeat sponsor revenue demonstrates proven market demand
Repeat sponsor revenue demonstrates proven market demand
Untapped growth potential - minimal paid acquisition to date, additional sponsor tragets in same vertical, plus adjacent verticals
Opportunities
Expand sponsor verticals (HR tech, productivity, AI tools), launch paid tier, increase acquisition spend (currently $0.37 CPA), grow to 10K+ subs, add bi-weekly deep-dive content, and international expansion beyond US/UK/Canada markets.
Last 3 issues
Tech stack
Beehiiv
Reason for selling
Ready to focus on other ventures. Built Strictly Internal to 5,700+ engaged Fortune 100 subscribers in 18 months. Time to hand it to someone who can scale it to the next level while I pursue new opportunities.
Action required to keep newsletter working?
Weekly: VA curates 50-65 jobs via semi-automated tech stack and creates social content. Owner writes ~500 words of curated insights, develops/manages sponsor relationships, reviews content. ~3-5 hours/week owner time.
Included in the sale
Domain, 5,700+ subscriber list, Strictly Internal LinkedIn (540), 8mo prepaid Beehiiv, VA relationship, sponsor CRM, media kit, Supabase job database, AI job capture system, brand assets, email templates.
Support post sale
30-day transition: sponsor intros, VA handoff, tech stack training, content co-creation. Announcement to 7,500 personal LinkedIn followers endorsing new owner. Available for questions 60 days post-close. Weekly check-ins first month.
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